On 25 November 2014, Twitter CFO Anthony Noto mistakenly sent what should have been a private message about a company to his general Twitter feed. He accidentally tweeted about a plan he has to buy a company, including how he wants to help make the deal happen. It’s called a ‘DM or Direct Message Fail’ and it’s a common mistake made by Twitter users. Although Twitter’s CFO is a deal maker and should know better, his mistake shows how difficult it is to use Twitter in financial communications.
The tweet was removed quickly after publishing but not before it was picked up by others. Twitter confirmed the tweet was meant to be a DM and did not comment further.
This incident does not help Twitter with convincing Wall Street to use their service more often. Following this incident with their CFO, Twitter hopefully will improve their DM service.