In 2016, I noted two interesting announcements by two Dutch food and drinks companies with growth plans for Spain and Spanish America.
New distribution agreement for Lucas Bols in Mexico
Dutch company Bols is the world’s oldest distilled spirit brand. In Mexico, Bols has signed an agreement with Monarq for Bols Likeuren, Bols Vodka, Bols Genever, Damrak Gin and Galliano, starting 1 april 2016. This agreement expands the worldwide brand portfolio of Bols in Mexico, an emerging cocktail market.
HAK wants to enter the Spanish market
Lesser known to you might be Dutch Family company HAK, the number 1 brand in freshly preserved vegetables & fruits in Northwestern Europe. The company wants to grow outside its home market. This year, the company intends to expand to Spain and has its eyes set on more countries.
Watch this corporate video about HAK.