The essence of a good speech

Jon Favreau makes speech-writing sound really easy. I had the pleasure of hearing him talk at a seminar two years ago. While I continue to learn … Read more

The Power of Brand Authenticity

According to BloombergBusinessweek, American fast-food chain Arby’s forgot to feature Pepsi in a commercial according to their agreement with Pepsi, so the company asked its advertising agency … Read more

Q&A about Crisis Communications

Are stakeholders assets or liabilities in a crisis? In an interview about crisis communications with Professor W. Timothy Coombs, of the University of Florida, answers are … Read more

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