Some companies seem to lack a media strategy, a foundation, to get a fair amount of favourable exposure in key global business media.
Bulgari, and French Luxury Group LVMH announced in a joint press release the sale of Bulgari to LVMH. Chief executive faced criticism from Italian media.
Dior Manages the Galliano Crisis by Protecting its Reputation. When a crisis hits a brand, it impacts the whole company and puts the reputation at risk.
10 tips for when brands reputations are at risk when they are seen as associated with governments. When and how do you interact with the media? How big is the potential reputational damage of the issue to the brand and the company and how big may this issue potentially grow?
Some small to medium sized companies are too small to hire a PR professional however they recognize they need to have the basic structure of a PR function in place. They might see an issue coming up and are not prepared how to manage the media and at the same time they realize they need positive company exposure to let potential clients know they exist and what they stand for. If you are looking for the basics to set up a PR function within your company, my 10 tips might help you get started.
According to a survey conducted by Spencer Stuart and Weber Shandwick, a third of surveyed global Chief Communications Officers (CCOs) is not prepared to manage social media based threats. Could the reason be that CCO’s don’t use social media themselves and that they lack relevant knowledge about social media? Unless CCOs understand social media, they can decide on the right strategy.
EACD discussed the relationship between PR and Marketing in the time of social media.
Social media drives organizational changes at Nestlé, creating a social media role reporting to marketing and pr. It remains to be seen which organizational structure will have the best results in order to protect a company or a brand’s reputation.
Who owns the social media agenda in companies, where PR, Marketing and Web experts are divided in different departments. Because of this division, companies risk the lack of a comprehensive social media strategy.