Do brands really care about their reputations?
I recently had a conversation with a respected communications professional and Head of a Dutch PR agency about what’s currently going wrong in the PR profession, … Read more
PR Strategy
Free PR advice for startups and small businesses
How do you know if and when you need PR? If you don’t have the budget for a PR agency and you need to remain focused … Read more
Randstad not transparent in CEO communications
In a Dutch TV interview following the Full-Year results, I got the impression that Ben Noteboom, CEO Randstad, stepped down because he decided it was time … Read more
Zorg voor balans in sociale media strategie
Zolang sociale media een vaste plek hebben in het leven van mensen, zou hun rol bij merken en bedrijven niet onderschat moeten worden, maar zeker ook … Read more
4 Tips How To Get Favourable Media Coverage about Corporate News
Some companies seem to lack a media strategy, a foundation, to get a fair amount of favourable exposure in key global business media.
Managing Brand Reputations associated with governments
10 tips for when brands reputations are at risk when they are seen as associated with governments. When and how do you interact with the media? How big is the potential reputational damage of the issue to the brand and the company and how big may this issue potentially grow?
Corporate Website and Social Media Disclose Price Sensitive Information
Google is an example of a new way of disseminating financial disclosure information using their own corporate website and social media instead of PR wire services.
PR-Tips for Debut Novelists
PR-Tips for Debut Novelists. PR has played an important role following the publication of the Dutch debut novel Opening Night of Yolande Schyns.
10 Tips How To Set-Up a Basic PR Function
Some small to medium sized companies are too small to hire a PR professional however they recognize they need to have the basic structure of a PR function in place. They might see an issue coming up and are not prepared how to manage the media and at the same time they realize they need positive company exposure to let potential clients know they exist and what they stand for. If you are looking for the basics to set up a PR function within your company, my 10 tips might help you get started.
Are Communications Chiefs led by fear?
According to a survey conducted by Spencer Stuart and Weber Shandwick, a third of surveyed global Chief Communications Officers (CCOs) is not prepared to manage social media based threats. Could the reason be that CCO’s don’t use social media themselves and that they lack relevant knowledge about social media? Unless CCOs understand social media, they can decide on the right strategy.
