Managing Brand Reputations associated with governments

10 tips for when brands reputations are at risk when they are seen as associated with governments. When and how do you interact with the media? How big is the potential reputational damage of the issue to the brand and the company and how big may this issue potentially grow?

PR-Tips for Debut Novelists

PR-Tips for Debut Novelists. PR has played an important role following the publication of the Dutch debut novel Opening Night of Yolande Schyns.

10 Tips How To Set-Up a Basic PR Function

Some small to medium sized companies are too small to hire a PR professional however they recognize they need to have the basic structure of a PR function in place. They might see an issue coming up and are not prepared how to manage the media and at the same time they realize they need positive company exposure to let potential clients know they exist and what they stand for. If you are looking for the basics to set up a PR function within your company, my 10 tips might help you get started.

Are Communications Chiefs led by fear?

According to a survey conducted by Spencer Stuart and Weber Shandwick, a third of surveyed global Chief Communications Officers (CCOs) is not prepared to manage social media based threats. Could the reason be that CCO’s don’t use social media themselves and that they lack relevant knowledge about social media? Unless CCOs understand social media, they can decide on the right strategy.

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