March has not been a good month for the reputation of the tennis sport. First it was Maria Sharapova who failed a drug test at the … Read more
“When are you going to ask it?”, the public relations professional asked the journalist during an interview with the CEO. According to American journalist Call Fussman, … Read more
De laatste tijd kom ik veel promotie tegen van journalisten die zich aanbieden als storytellers. Voor onderzoeksjournalistiek is steeds minder geld. Contentmarketing zou hun domein zijn … Read more
Are stakeholders assets or liabilities in a crisis? In an interview about crisis communications with Professor W. Timothy Coombs, of the University of Florida, answers are … Read more
How do you know if and when you need PR? If you don’t have the budget for a PR agency and you need to remain focused … Read more
If you need to prepare for a TV interview, or in case you need a good CEO interview example for your boss, take a look at this interview with the Starwood CEO Frits van Paasschen on CNBC.
Some companies seem to lack a media strategy, a foundation, to get a fair amount of favourable exposure in key global business media.
Bulgari, and French Luxury Group LVMH announced in a joint press release the sale of Bulgari to LVMH. Chief executive faced criticism from Italian media.
PR-Tips for Debut Novelists. PR has played an important role following the publication of the Dutch debut novel Opening Night of Yolande Schyns.
Some small to medium sized companies are too small to hire a PR professional however they recognize they need to have the basic structure of a PR function in place. They might see an issue coming up and are not prepared how to manage the media and at the same time they realize they need positive company exposure to let potential clients know they exist and what they stand for. If you are looking for the basics to set up a PR function within your company, my 10 tips might help you get started.