The Power of Brand Authenticity

According to BloombergBusinessweek, American fast-food chain Arby’s forgot to feature Pepsi in a commercial according to their agreement with Pepsi, so the company asked its advertising agency … Read more

Takeaways from the EACD Panel Discussion

EACD discussed the relationship between PR and Marketing in the time of social media.
Social media drives organizational changes at Nestlé, creating a social media role reporting to marketing and pr. It remains to be seen which organizational structure will have the best results in order to protect a company or a brand’s reputation.

Who owns the social media agenda in companies?

Who owns the social media agenda in companies, where PR, Marketing and Web experts are divided in different departments. Because of this division, companies risk the lack of a comprehensive social media strategy.

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