Do you network with a purpose? How much time do you invest in networking? Are you a pit bull? Do you confidently work the room, politely … Read more
According to BloombergBusinessweek, American fast-food chain Arby’s forgot to feature Pepsi in a commercial according to their agreement with Pepsi, so the company asked its advertising agency … Read more
In this video, Uberbrand’s CEO Dan Ratner (www.uberbrand.com.au) discusses with Bloomberg the importance of branding strategies for institutional audiences. He reminds us that a brand is … Read more
Today will be remembered. President Obama of the United States visited the Rijksmuseum in Amsterdam. He is the first ever serving US President visiting the museum. … Read more
Zolang sociale media een vaste plek hebben in het leven van mensen, zou hun rol bij merken en bedrijven niet onderschat moeten worden, maar zeker ook … Read more
Some companies seem to lack a media strategy, a foundation, to get a fair amount of favourable exposure in key global business media.
EACD discussed the relationship between PR and Marketing in the time of social media.
Social media drives organizational changes at Nestlé, creating a social media role reporting to marketing and pr. It remains to be seen which organizational structure will have the best results in order to protect a company or a brand’s reputation.
Who owns the social media agenda in companies, where PR, Marketing and Web experts are divided in different departments. Because of this division, companies risk the lack of a comprehensive social media strategy.