PR-Tips for Debut Novelists

PR-Tips for Debut Novelists. PR has played an important role following the publication of the Dutch debut novel Opening Night of Yolande Schyns.

10 Tips How To Set-Up a Basic PR Function

Some small to medium sized companies are too small to hire a PR professional however they recognize they need to have the basic structure of a PR function in place. They might see an issue coming up and are not prepared how to manage the media and at the same time they realize they need positive company exposure to let potential clients know they exist and what they stand for. If you are looking for the basics to set up a PR function within your company, my 10 tips might help you get started.

Are Communications Chiefs led by fear?

According to a survey conducted by Spencer Stuart and Weber Shandwick, a third of surveyed global Chief Communications Officers (CCOs) is not prepared to manage social media based threats. Could the reason be that CCO’s don’t use social media themselves and that they lack relevant knowledge about social media? Unless CCOs understand social media, they can decide on the right strategy.

Takeaways from the EACD Panel Discussion

EACD discussed the relationship between PR and Marketing in the time of social media.
Social media drives organizational changes at Nestlé, creating a social media role reporting to marketing and pr. It remains to be seen which organizational structure will have the best results in order to protect a company or a brand’s reputation.

Who owns the social media agenda in companies?

Who owns the social media agenda in companies, where PR, Marketing and Web experts are divided in different departments. Because of this division, companies risk the lack of a comprehensive social media strategy.

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