Remember, this is an interview

“When are you going to ask it?”, the public relations professional asked the journalist during an interview with the CEO. According to American journalist Call Fussman, … Read more

Off the record does not exist

Uber’s Emil Michael’s case is a textbook example that off the record does not exist. Complaining afterwards that you thought a conversation was off the record … Read more

The Power of Brand Authenticity

According to BloombergBusinessweek, American fast-food chain Arby’s forgot to feature Pepsi in a commercial according to their agreement with Pepsi, so the company asked its advertising agency … Read more

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