Remember, this is an interview
“When are you going to ask it?”, the public relations professional asked the journalist during an interview with the CEO. According to American journalist Call Fussman, … Read more
Blog
Journalisten en marketeers hypen contentmarketing uit eigenbelang
De laatste tijd kom ik veel promotie tegen van journalisten die zich aanbieden als storytellers. Voor onderzoeksjournalistiek is steeds minder geld. Contentmarketing zou hun domein zijn … Read more
Guiding Principles for External Communications
In order to safeguard clear, effective and timely communication of a company’s goals, strategy and decisions as well as issues related to their implementation, you should … Read more
Building Relationships through Networking
Do you network with a purpose? How much time do you invest in networking? Are you a pit bull? Do you confidently work the room, politely … Read more
Analysing social media posts to improve investment decisions
According to the WSJ, Wall Street has a growing desire to find different data – such as social media posts – that can help improve investment … Read more
Is having goals really so important to be successful?
There is a reason why I have not written for many months. The reason is that I was so focused on my work that I could … Read more
How to actively manage reputation risk
Warren Buffet repeats this message to his senior managers every year: “We can afford to lose money — even a lot of money. But we can’t … Read more
Off the record does not exist
Uber’s Emil Michael’s case is a textbook example that off the record does not exist. Complaining afterwards that you thought a conversation was off the record … Read more
A new model for Measurement and Evaluation?
“One of the pervasive issues female and male practitioners have told me they deal with is the devaluing of the public relations function”, says Linda Childers … Read more
The Power of Brand Authenticity
According to BloombergBusinessweek, American fast-food chain Arby’s forgot to feature Pepsi in a commercial according to their agreement with Pepsi, so the company asked its advertising agency … Read more
