Acquiring WhatsApp aggressive move by Facebook

USD 16 billion for acquiring mobile messaging app WhatsApp.

Here are six reasons mentioned in the media why buying WhatsApp is worth it for Facebook:

  • Facebook eliminates the competition, WhatsApp has the potential to reach 1 billion users.
  • This deal hurts Google.
  • WhatsApp is in developing markets where Facebook still has not really penetrated to the same extent that WhatsApp has.
  • Good statistics: WhatsApp is growing by a million users a day and 70% of 450 million monthly active users come on WhatsApp daily, this is higher than Facebook. Its amount of monthly active users is higher than Twitter.
  • It fits perfectly in Facebook’s strategy to bring more people on to the internet.
  • There is hardly any other service in this field.

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