If you need to prepare for a TV interview, or in case you need a good example of a CEO who does well in interviews, take a look at Frits van Paasschen. His TV interviews are a pleasure to watch.
It shows how natural the CEO of Starwood gestures. In addition he talks about the company with passion and delivers his messages in a clear way. He is assertive, uses his hands in a natural way to support his messages and smiles when appropriate.
Obviously native English speakers have a small advantage over the rest of us when interviewed on global TV since they speak the language fluently. The good thing about this interview though is that Frits responds perfectly to the pace and enthusiasm of the interviewer. It’s a high energy and feel good interview, which I can imagine served its purpose for the Starwood brand.
Here are a few tips how to prepare for a TV interview:
1. Rehearse what you want to say, even if you’ve done this many times before. Read your structured set of notes or briefing document which contains the messages you wish to convey. There is a purpose for your interview so you to need find opportunities during the interview to deliver those messages and also stay on message. If you are prepared well, you will look and feel less nervous during the interview which – as a result – impacts the interview in a positive way.
2. Leave any notes behind, in the office or in the car. Don’t take papers with you to the studio. When you enter the studio, you are ready.
3. Take note of your appearance one day before your TV interview. Go to the hairdresser if needed. Check your appearance once more before you go to the studio. You might be offered make-up in the studio which you accept at all times.
4. Arrive well on time in the studio. Don’t rush and clear your head from other things.
5. Drink only water during the interview.
6. If needed, ask to make adjustment for the lights or the chair. Make sure lights don’t bother you. Same goes for the chair. Both your feet need to be on the ground. Sit up and look alert. Hold your hands together and don’t swivel in your chair.
7. Relax and breeth deeply.
8. Look at the interviewer, not the camera(s).
9. Remember your key messages.
10. Gesture naturally and beware of nervous habits.
Let me know if you have some additional tips. Do you have another good example of a star performer in TV interviews?
Enjoy your next interview!